Tag Archives: simulacra
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Jambo Africa!

7 Apr

Jambo Africa!

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Welcome to Africa! It is mesmerizing, but it is not real! This is a mere copy of Africa situated in the forest near the Dutch city Nijmegen. The Afrika Museum in Berg en Dal simulates an exotic experience and celebrates the commodification of culture. Visitors seem to enjoy walking inside the recreated settlements of several African countries. I wonder whether the kinds, who were happily running around, will learn that the neoliberal logic impacted the indigenous culture in Africa. It is a pity that one day some cultures might only be found in museums such as those.